It’s true.  The marketing geniuses at Burger King now give you the ability to not only eat flame-broiled cow flesh but to smell like it too, courtesy of their new scent, “Flame.”

A new website, www.firemeetsdesire.com, describes the product - “The Whopper sandwich is America’s favorite favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”

The Telegraph kindly points out that it is “Not recommended for vegetarians.”  Thanks for that one guys.  Perhaps the estate of Upton Sinclair could follow on the heels of BK and release a scent called “The Jungle.”  Then everyone could smell just like Jurgis Rudkus, who was unable to get the stench of the blood and the slaughterhouse out of his skin.  It’s a logical progression.

Sources - Associated Content -  “Burger King Launches Meat-Scented Cologne Called ‘Flame’” December 17

Telegraph - “Burger King releases meat-scented cologne” December 17

Meanwhile, the Canadian Food Inspection Agency has recalled Old Style brand Pastrami over fears of listeria contamination.  “Officials warn you not to eat the product, even though it may not look or smell spoiled.”

Source - CKTB - “Meat Recall ” December 14, 2008

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